Presenting Anthropology - Weeks 5&6 (Readings)

Print Challenge

Over the next two weeks, we will discuss both the ways that anthropologists present their message in printed media and the way that anthropology is presented by journalists and bloggers "in print." While many scholars are moving beyond traditional research posters and static PowerPoints and getting involved with the more interactive media we'll be looking at in coming weeks, there is still a need to be able to reach an audience through print. We'll take a look at what goes into a printed poster/pamphlet and what makes a bad news story, while generating ideas for best getting anthropological information out through printed media.
  • Assignment 1: Do some web-surfing to identify ways that anthropologists are using printed material to explain their research and opinions.
  • Assignment 2: Find an example of a good poster and an example of a bad poster (or pamphlet, flyer, etc.). Put links to them on the wiki. Be prepared to explain your reasoning.
  • Assignment 3: Create something printed (or print-able; i.e., something we can show on screen) - could be a poster, pamphlet, brochure, flyer, story, osteo/artifact-biography, science news story, PowerPoint/Prezi, etc. Be prepared to present it, justify your design decisions, and take critiques and criticism. If possible, post a link to your printed material on the wiki; otherwise, post a description so others can comment on it.
  • Bird, S.E. 2009. Introduction. In: The Anthropology of News and Journalism, S.E. Bird, ed., Ch. 1, pp. 1-20. Indiana University Press.
  • Bird, S.E. 2010. Anthropological engagement with news media. Why now? Anthropology News 51(4).
  • Boyd, W.E. 1995. Media coverage of an archaeological issue: Lessons from the press release of initial radiocarbon dating results of a possible pre-Cook European ship at Suffolk Park, norther New South Wales. Australian Archaeology 40:50-55.
  • Brittain, M. and T. Clack. 2007. Introduction: Archaeology and the media. In: Archaeology and the Media, T. Clack and M. Brittain, eds., Ch. 1, pp. 11-66. Left Coast Press.
  • Divale, W. 1976. Newspapers: some guidelines for communicating anthropology. Human Organization 35(2):183-191.
  • Kulik, K. 2007. A short history of archaeological communication. In: Archaeology and the Media, T. Clack and M. Brittain, eds., Ch. 4, pp. 111-124. Left Coast Press.
  • Norman, D. 1990. The Design of Everyday Things. Doubleday. (Read Chapter 1.)
  • Perry, S. 2009. Fractured media: Challenging the dimensions of archaeology's typical visual modes of engagement. Archaeologies: Journal of the World Archaeological Congress 5(3):389-415.
  • Pollock, S. 2005. Archaeology goes to war at the newsstand. In: Archaeologies of the Middle East, S. Pollock & R. Bernbeck, eds., Ch. 5, pp. 78-96. Blackwell Publishing.
  • Gay Caveman / Responses by: CNN, LiveScience, Killgrove, Hawks, Joyce
  • Bigfoot / Responses by: Disotell, Hawks
  • Arsenic Life / Responses by: NatGeo, The Atlantic, NY Times
  •, for before-and-after attempts to make posters better. Read all.
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